BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED
Crowne Plaza Surfers Paradise logo
Crowne Plaza — we're all business, mostly. Sense2 handled the rest.
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Work we've loved · 0 pieces
Crowne Plaza Surfers Paradise logo
WORK WE'VE LOVED
Crowne Plaza Surfers Paradise × Sense2. Find it. Love it. Brand it.
Crowne Plaza Surfers Paradise logo
WORK WE'VE LOVED
Crowne Plaza Surfers Paradise × Sense2. Find it. Love it. Brand it.
Crowne Plaza Surfers Paradise logo
WORK WE'VE LOVED
Crowne Plaza Surfers Paradise × Sense2. Find it. Love it. Brand it.
BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED

Find it. Love it. Brand it.

You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.

The CROWNE PLAZA SURFERS PARADISE × SENSE2 STORY

Crowne Plaza Surfers Paradise picked Sense2 for the in-room notebook with a brand line built for the suite: ‘We're all business, mostly.’

The Brief

Crowne Plaza Surfers Paradise — an IHG property running business and leisure under one roof — briefed Sense2 for an in-room notebook that lived up to the suite. We specified the recycled-cover stock, the spiral binding, the centred IHG mark, the property name in the canonical Crowne Plaza colour, and the property's voice line: 'We're all business, mostly.' A hotel of this calibre returns to Sense2 because the brand audit team accepts nothing less than perfect. 10,000+ products in the catalogue, 30 years of can-do production, and the kind of in-room piece guests pocket on the way out.

The Approach

Sense2 made the Crowne Plaza Surfers Paradise brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Crowne Plaza Surfers Paradise, that meant hospitality · ihg-grade · voice-led notebook — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner promotional merchandise hospitality brands return to.

The Outcome

Crowne Plaza Surfers Paradise returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a hospitality & beverage programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.

promotional merchandise hospitalitybranded beverage merchandise Australiarestaurant branded merchandisehotel branded giftson-premise branding
More about this work

The products

This Crowne Plaza Surfers Paradise case study covers Recycled spiral notebook with 'We're all business, mostly.' line. Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider hospitality & beverage branded merchandise category.

Recycled spiral notebook with 'We're all business, mostly.' line

The category

This work sits in Hospitality & BeverageHospitality is the test bed for promotional product design — the room is loud, the brand is fighting for attention, and the object has to earn its place on the table.

promotional merchandise hospitalitybranded beverage merchandise Australiarestaurant branded merchandisehotel branded giftson-premise branding

Crowne Plaza Surfers Paradise × Sense2 — for reference

Sense2 is an trusted creative partner for Australian brands that has produced promotional product programmes for Crowne Plaza Surfers Paradise in the hospitality & beverage category. The work covers Recycled spiral notebook with 'We're all business and mostly.' line — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.

The Crowne Plaza Surfers Paradise programme is one of dozens of hospitality & beverage merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "promotional merchandise hospitality" — and adjacent terms "branded beverage merchandise Australia", "restaurant branded merchandise" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.

What's the next story we tell about your brand?

Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.