KAB LA MO needed a piece that would sit on the lapel of the editors and stylists they were courting — small, recognisable, weighted-real. We supplied a hard-enamel pin in 18-carat-effect gold, with the brand's stacked wordmark debossed and finished to fashion-grade tolerances. Distributed at runway gifting and kept in the kit-bag long after.

Our approach drew on three decades of branded merchandise production. With the brand creative supplied by KAB LA MO (or their agency), we specified the substrate to match the brand's tactile signature — fashion-grade · editor-gift · lapel object — then matched the decoration technique to the substrate (not the other way around, which is where most arts branded merchandise programmes go wrong). Print colours were proofed to the brand's reference palette. Packaging was specified in parallel with the product itself, because in the arts & events category the unboxing IS the brand encounter. Every component was sourced through Sense2's audited supply chain so the programme could ship into any arts & events environment without procurement friction.

The finished KAB LA MO programme reads exactly as KAB LA MO reads in market — considered, brand-led, on-tone. A gold-finish hard-enamel lapel pin in the brand's stacked wordmark. This is what custom branded merchandise looks like when it's specified as marketing collateral: arts branded merchandise that earns a second life with the recipient, that travels with them, that surfaces in the spaces KAB LA MO wants to occupy. If you're shaping a arts & events brand programme and want this same standard of work — sourcing, specification, decoration, production oversight, delivery in writing — Sense2 is the studio Australia's most considered brands have trusted with their merch programmes for over thirty years.