


Brand crush
@ten.10.design
[ Naming + Branding Project ] NOLI — CDMX (Mexico)
Logo / Identidad / Colores / Tipografías / Texturas / Patterns
Prossimamente en Chicago 113, Esq Av. del Parque, Nápoles📍



Brand crush
[ Naming + Branding Project ] NOLI — CDMX (Mexico)
Logo / Identidad / Colores / Tipografías / Texturas / Patterns
Prossimamente en Chicago 113, Esq Av. del Parque, Nápoles📍
More moments worth a look.

It looks like a bath bead from 1998 swallowed a handful of caviar, and somehow it makes perfect sense. They took the driest corporate concept in the room—teamwork—and trapped it inside a high-gloss macro photograph that makes you want to poke the screen.

Pad-printing crisp, technical typography onto smooth ceramic completely inverts the usual warmth of coffee branding. Treating the surface like an uncoated manifest or technical form signals precision and quiet confidence over artisanal fuss.
Establishing market authority often means knowing what to leave out. Committing to a singular, immersive macro-texture while reducing the logo to a quietly spaced wordmark builds premium positioning before the audience processes a single rational claim.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.