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Brand crush

Serum

Identity by @cocokind

#texture-as-the-hookmacro-tactile minimalism, neutral palette, sensory focus

High-build spot UV and soft-touch laminates do in print what this macro videography does on screen — they force the audience to process the texture before they read the copy. By isolating the physical stretch and spring of the product, this piece proves that material literacy is a message in itself.

The portable idea

When you brief this in, do not just ask for a logo placement; specify the finish. A blind deboss on a heavy cotton stock or a soft-touch coating on a rigid box does the heavy lifting for you. It tells the recipient you care about the physical encounter, turning a standard handover into a sensory moment.

14 June 2026spotted via @cocokind

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For beauty
Let the finish do the talking for your next launch.
The PU leather casing offers a soft, tactile grip that mirrors the sensory focus of the campaign.The soft-touch material scales the tactile experience up to an everyday wearable item.
For hospitality
The materials in the room should dictate the materials in their hands.
The raw, heavy texture of slate communicates permanence and craft before a single bite is served.Felt provides an immediate, comforting tactile contrast to hard hotel floors.
For packaging
Stripping back the ink lets the substrate become the hero.
A completely matte finish on ceramic feels distinctly architectural and modern in the hand.The coarse, uncoated grain of heavy kraft paper provides a grounded, honest first touch for unboxing.
For wellness
Tactile consistency builds a quiet sense of trust in high-anxiety environments.
The rubberised matte barrel removes the cheap, slippery feel of standard waiting-room stationery.Specifying a matte or textured clipboard changes the physical weight of filling out intake forms.

Three more from the studio

More moments worth a look.

Want something like these?

Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.

Ask Findie Brief our team

Serum · Sense2 Inspirations