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Brand crush

@built.construction

#accolade-on-the-groundcorporate grit, hi-vis pride, architectural scale

The smartest way to announce a dry, data-driven corporate ranking is to project it over cinematic footage of people in hi-vis looking wistfully at skyscrapers. They took a spreadsheet victory and grounded it in the dirt, making a sterile corporate flex feel like a gritty team sport.

The portable idea

Nothing says we are very important quite like printing your latest corporate ranking on something that routinely gets covered in mud. When you win a sterile industry award, do not buy a glass trophy for the boardroom. Put the title on the gear your team actually uses to do the work, so the brag feels earned rather than bought.

spotted via @built.construction

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For tech
The fastest way to ground a cloud-software award is to wrap it around a cold beer.
neoprene is the great corporate equaliser, turning a prestigious tech win into a Friday afternoon joke a subtle nod to the data-driven risk management that earned them the top spot
For hospitality
Hide your most prestigious culinary hardware in the scullery where the real work happens.
the dense 280gsm cotton provides the necessary weight to make a heavy embroidery feel intentional serving the unpretentious staff meal on an award-stamped piece of heavy slate is the ultimate quiet flex
For real estate
A billion-dollar sales year looks infinitely better printed on a tin of bandages than a glass plaque.
the metal tin gives the milestone physical weight and permanence in the back of the car premium structured headwear for the weekend site visits, keeping the accolade outdoors where the deals are struck
For fitness
Sweat equity is the only currency that matters when you take the top spot.
the canister acts as a physical time capsule for the award year, while the towel handles the reality of the workout mobile billboards for the gym floor that carry the ranking through every deadlift

Three more from the studio

More moments worth a look.

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