The playbooks, buying guides
and trend reports we actually use.
Three decades sourcing promotional products, corporate gifts and branded merchandise for Australian brands has taught us what makes a campaign land — the objects that earn a second life, the procurement tricks that save a week, the eco claims worth making. These are the frameworks, buying guides and trend reports we share with the marketing, procurement and events teams who want to brief better, spend smarter, and ship work worth keeping.
Nineteen Australian campaigns and the promotional pieces that became keepsakes
Nineteen named-brand pieces from fifteen years of Sense2 production — Google flashing pins, Nike sneaker USBs and SB pins, Mercedes-Benz leather, metal and tissue, branded umbrellas, Doncaster BMW co-branded pens, Sony beach towels, Tiffany glass bottles, Telstra activations, Westpac fortune cookies, Saatchi & Saatchi pen and 'Nothing is Impossible' notepad, Samoa Tourism's Beautiful Samoa tote, Adventure Tourism Victoria's Vienna glass cup, Clinique calico, YOU CAN sunglasses for Sony Foundation, and Porsche's laser-engraved vacuum bottle. The brief, the spec, the keepsake — and what made each one worth keeping.
How to brief a promotional products agency (and get work back you actually love)
A seven-question brief template used by Sense2's senior account managers to de-risk merchandise campaigns for marketing, events and procurement teams.
2026 corporate gifting trends in Australia: what's actually landing
Signals from 13,000+ orders processed this year — what Australian brands are buying, why, and the three shifts we're betting on for the second half.
The complete guide to eco-friendly promotional products (Australia, 2026)
Recycled, reusable, certified — cutting through greenwash in branded merchandise. Materials to trust, certifications that matter, and the suppliers delivering them at scale.
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